The temporary AUDI showroom was built upon the request of the advertising agency Debby in the underground parking lot of the Ritz-Carlton Hotel on Tverskaya Street, on the eve of New Year. It had to be dismantled after 2 months, but the new space served for 2 years for presenting new luxury car models.
Area: 150 sq.m.
The pavilion is designed in a Hi-Tech style, with a black exterior block that draws you inside through an automatic portal of black glass and white from the inside. The entire interior is bathed in warm LED light, with a floating podium in the center and a light stretch ceiling around the perimeter and along the axis of the podium, resembling a moonlit road amidst endless snow fields.
This was a big and interesting project from the very beginning. We carefully studied the company's brand book, the symbolism associated with AUDI, as well as the presentation experiences of the most famous manufacturers. Great attention was paid to lighting and the combination of textures. The interior had to be simple, yet presentable, snowy white, yet warm, and we achieved that. The implementation of the project was carried out by our builders in the shortest time possible - within 5 days and nights, at the end of 2009.
